A Broadcast, a Battle, and a Breakthrough

An Amazing Fact: More Americans (92 percent) are reached each week by AM/FM radio than by any other platform. According to Nielsen Ratings, “Across age, gender, and ethnicity, radio consistently connects with a larger number of consumers than TV, mobile or digital.” 

Michelle was utterly weary of listening to dance music again during her morning commute. So she started scanning radio stations—looking for, of all things, talk radio. And, thanks to you, she was finally led to the ultimate spiritual breakthrough!

Over 270 million Americans listen to the radio each week, especially on the go. And like Michelle, many are downright tired of frivolous music and negative news. They long to hear something edifying. They scan and scan and scan …

And I’m thrilled to report that tens of thousands each week are “stumbling upon” Bible Answers Live, Amazing Facts’ call-in radio program, during which truth-seekers ask their deepest, most challenging Bible questions and get immediate, solid answers!

Every week, on more than 200 stations around North America—including SiriusXM, the country’s largest satellite radio network—the Holy Spirit is leading confused souls to discover these 60 minutes of industrial-strength Bible truth, and it is absolutely transforming their lives.

That’s exactly what happened to Michelle …

Truth Breaks Through

Michelle grew up attending an assortment of different churches, but none of them left her feeling confident in her faith. It seemed to her as though having an in-depth understanding of the Bible were a hopeless dream.

That’s why a lot of listeners tune into Bible Answers Live—where life-changing Bible truth is so plain, clear, and simple that everyone can grasp it. Dissatisfied with empty spiritual food everywhere they turn, more than 2,000 people call in during our live broadcasts annually to ask a Bible question. On social media alone, more than 17,000 people are getting clear, biblical answers on every live episode.

Now, imagine if our staff weren’t there to answer those 12 busy phone lines, with eager callers from around the globe—the United States, South Korea, Brazil, Norway, Nigeria, South America, the Caribbean, Australia, and many more places!

And sometimes, the answers our listeners get cause very real, internal spiritual battles. During one program, Michelle heard me answer a question about the Sabbath. It reminded her of an experience she had once. She had gone to a health food store that was closed on Saturday. “Who do those people think they are?” she had thought.

Annoyed at the memory, Michelle switched back to dance music. However, within a few days, the Holy Spirit nudged her to return for another episode of Bible Answers Live.

This experience isn’t uncommon. Companies worldwide follow a cardinal rule about reaching customers; it’s called the “seven times factor.” It means that potential customers typically need to see or hear an ad seven times before they act.

It’s similar for those seeking spiritual truth. For three years, Jesus rotated through Galilee teaching, preaching, and healing (Matthew 9:35), and He taught the same multitudes repeatedly.

When Michelle heard me expose the false rapture teaching, she became agitated again, thinking, “Now I really don’t like those people,” and turned off the radio.

But once more, the Holy Spirit prodded her to return. She shares, “After a week, I felt that nudge. I didn’t want to listen, but I did.” When she tuned in, I was talking about the Sabbath again, and this time, the scales fell from her eyes. “Bells went off in my head—ding-ding-ding! Saturday really is the Sabbath. It was clear as it could be.”

And now, her heart was wide open to learning more. Praise the Lord! God wants you and me to do everything possible to make more Bible truth as accessible and clear to as many people as possible. After all, he told the prophet Habakkuk: “Write the vision and make it plain on tablets, that he may run who reads it” (Habakkuk 2:2).

We need to continually send out messages of truth to the world in as many formats as possible. That’s why I believe it’s time to expand Bible Answers Live from a radio program to a life-changing TV program, especially now that we have our new W.O.R.D. Center studio up and running.

Bible Answers Live on TV

This month, you can put Bible Answers Live before millions of new viewers—not just listeners, but people who can watch the program to get answers. New generations are accessing information in new ways, through their smartphones, tablets, and computers, and we need to reach all of them through every format possible.

Will you help put Bible Answers Live on AFTV, Facebook, YouTube, Roku, television networks, and more? This is a great opportunity to support a proven program that will now reach and transform many more lives in an all-new way.

We anticipate the cost to bring Bible truth to seekers over radio this year to be $500,000. And we must raise $250,000 to put Bible Answers Live on TV within the next 45 days to continue expanding its soul-saving impact. You can help 56,000 people watch Bible Answers Live on television or through the Internet for as little as $25. Your gift of $50, $100, or more will help countless commuters know God through one of 238 radio stations in large cities like Detroit and Pittsburg.

Friend, Amazing Facts operates entirely by faith, and has been for more than half a century. God has faithfully provided through His people. Now you can be part of launching the new Bible Answers Live project with your gift this month, and you can know it will make an impact!

Today, Michelle smiles when she listens to Bible Answers Live. “It’s the best thing that has ever happened to me. I couldn’t be happier!” Isn’t it fulfilling to know you are making an eternal difference?

Answering big Bible questions,

Pastor Doug Batchelor

President, Amazing Facts International

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